Don’t Just Talk About It, Actionize It! #SpreadTheVerb

Oct 30, 2014

For a while now, you’ve seen me utilize the hashtag #GirlPower all over social media.  You mostly see it used by women activist, philanthropist, feminist and the rest of those who’ve decided to “jump on the bandwagon.”  But, what does “girl power” really mean?

For me it’s simple … women and girls who stand by, stand up, stand for and embrace the strength, struggle, determination and success of other women and girls.

A few weeks ago, my employer, DBA Worldwide (advertising agency), sent me to Adweek (AWXI) in New York.  This made sense as I am their PR/Communications Manager therefore, of course the series of panel discussions that transpired would be of great benefit to my position within the company.  I went with a mindset of gaining insight and a greater knowledge around “new age” advertising, PR and communications.

But, what came to me as a great surprise was much more than advertising, PR and communications – it was the overwhelming compassion and deep discussions surrounding women in the workplace, supporting women, and the women celebrity/public figure panelists (Arianna Huffington, Sheryl Sandberg, Shelley Zalis, Katie Couric, Soledad O’Brien, Angie Martinez and more) who without hesitation became approachable – willing to listen, share and provide sound advice to the “average Jennifer and Joe.”

During those moments, the term “girl power” profoundly resonated. I had my “aha” moment, as over the last few months leading up to Adweek, I had become increasingly frustrated continuously hearing and seeing the term “girl power” with little to no action behind it.

Witnessing such positivity that week, made me have a moment with self.  I said, “self, why are you becoming frustrated? You have the ‘power’ to make a difference to impact and enact change” – we all do, but I’m going to do something about it.  I’m going to “actionize” it and #SpreadTheVerb 🙂

#SpreadTheVerb is a viral campaign in the making.  For all those that support me and my initiatives with S.T.A.R., please “jump on the bandwagon” as there’s much to do – much needed attention, guidance, mentoring, comfort and compassion our young girls need from us and I’m going to meet them where they’re most active  – social media 🙂

Stay tuned for more to come, but until then, follow us on Instagram, Twitter and join our group on Facebook.

#GirlPower #SpreadTheVerb


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