Game On Cancer! Better Advertising … Better Brands … A Better Human Condition!Oct 15, 2013
There’s something to be said about “better brands for a better human condition!” DBA Worldwide is a marketing and advertising agency that specializes in community-driven brands with a common desire to lead and improve the human condition.
With a vision to reinvent advertising and build trustworthy brands that lead and change the world. And a mission to create remark-worthy, branded experiences through storytelling and innovative media solutions; it’s no wonder DBA’s partnership with Henry Ford Hospital of Detroit, MI has been successful, life-saving and a rewarding experience for both the agency and hospital.
- Starting in 1909, Henry Ford led the initiative to build a hospital in Detroit. The Henry Ford Hospital officially opened in 1915.
- In 2012, the hospital received a Prostatectomy Excellence Award, a Stroke Care Excellence Award and a Neuroscience Excellence Award from HealthGrades.
- Henry Ford Hospital’s parent organization, Henry Ford Health System, is a 2011 Malcolm Baldrige National Quality Award recipient.
- Henry Ford Hospital was named one of the nation’s top 100 hospitals for the treatment of stroke, according to a study released by HCIA-Sachs Institute. The ranking indicates more people treated at the hospital survive with fewer complications than at most hospitals in the country.
Who says healthcare is boring??
In 2013, with a partnership between the Detroit Lions and Henry Ford Hospital, an unprecedented initiative to significantly raise awareness and support for the fight against cancer was born: “Game on Cancer.”
All funds raised during the campaign will go directly to cancer research. The Josephine Ford Cancer Institute benefits not only Henry Ford Health System patients – over 14,000 cancer patients annually – but patients throughout the nation and world. Click here to team up with the Detroit Lions and the Josephine Ford Cancer Institute to tackle cancer once and for all!
Source: DBAWorldwide.com, BeckersHospitalReview.com, HenryFord.com