Game On Cancer! Better Advertising … Better Brands … A Better Human Condition!

Oct 15, 2013

There’s something to be said about “better brands for a better human condition!”  DBA Worldwide is a marketing and advertising agency that specializes in community-driven brands with a common desire to lead and improve the human condition.

With a vision to reinvent advertising and build trustworthy brands that lead and change the world.  And a mission to create remark-worthy, branded experiences through storytelling and innovative media solutions; it’s no wonder DBA’s partnership with Henry Ford Hospital of Detroit, MI has been successful, life-saving and a rewarding experience for both the agency and hospital.

  • Starting in 1909, Henry Ford led the initiative to build a hospital in Detroit. The Henry Ford Hospital officially opened in 1915.
  • In 2012, the hospital received a Prostatectomy Excellence Award, a Stroke Care Excellence Award and a Neuroscience Excellence Award from HealthGrades.
  • Henry Ford Hospital’s parent organization, Henry Ford Health System, is a 2011 Malcolm Baldrige National Quality Award recipient.
  • Henry Ford Hospital was named one of the nation’s top 100 hospitals for the treatment of stroke, according to a study released by HCIA-Sachs Institute. The ranking indicates more people treated at the hospital survive with fewer complications than at most hospitals in the country.Game On Cancer Logo

Who says healthcare is boring??

In 2013, with a partnership between the Detroit Lions and Henry Ford Hospital, an unprecedented initiative to significantly raise awareness and support for the fight against cancer was born: “Game on Cancer.

All funds raised during the campaign will go directly to cancer research.  The Josephine Ford Cancer Institute benefits not only Henry Ford Health System patients – over 14,000 cancer patients annually – but patients throughout the nation and world. Click here to team up with the Detroit Lions and the Josephine Ford Cancer Institute to tackle cancer once and for all!


Source:  DBAWorldwide.com, BeckersHospitalReview.com, HenryFord.com

Leave a Reply